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April 04, 2010
New North American Licensing Agent for Digimon

This had actually been discovered earlier this year, but it was decided best to hold off on posting news of it until we knew what may or may not be going on with a new series.

Earlier this year Toei signed a new licensing agent for Digimon in North America, but it also includes the seasons licensed prior by Saban/Disney. This suggests that Disney no longer holds the merchandising rights for those four series, and may not hold any rights for them anymore at all.

With the new series largely confirmed it suggests we may get this new series sooner rather than later with Toei seemingly starting the product licensing process far earlier than they did with Savers/Data Squad in the USA.

Perhaps the biggest shock is that it appears Toei Japan is dealing with the licensing agent directly, leaving Toei USA out of the process entirely, which may or may not suggest any number of things.

-- godofchaos

Source: Firefly tapped for Digimon licensing effort (Playthings)

Tags: News, Digimon, Licensing, Adventure, Adventure 02, Tamers, Frontier, Savers, Data Squad, Toys

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